Tinsdills, a Staffordshire based law firm with a specialist personal injury division, has become one of the first signatories to the Ethical Marketing Charter– a new industry-led initiative that aims to promote ethical and professional marketing practices in the personal injury sector and to stamp out bad practice by rogue operators and provide better consumer protection – following its launch on Monday.
Signatories to the Charter formally and publicly pledge to three key principles and commit to stand firmly against:
1. Nuisance marketing – they never cold call or send spam texts or spam emails.
2. The unethical buying and selling of accident data – they never misuse accident data to pressure people into making a claim.
3. Misleading advertising – they never induce personal injury claims by making false or misleading promises in their advertising, and are clear and upfront about any exclusions to no win, no fee.
The Ethical Marketing Charter, which was developed by National Accident Helpline in response to the growth in cold calling, misleading advertising and trading of personal information by rogue players in the personal injury sector – all of which can harm consumers and leave them angry and harassed.
Nuisance marketing has come under particular scrutiny in recent months, with the regulator Ofcom finding that a staggering 86% of people receive at least one call every four weeks and a number of media reports exposing the harmful effect that cold calls can have upon the most vulnerable in society.
The extent of the problem has seen government and regulators begin to take action, but political will alone is not enough and so the personal injury sector itself has taken decisive steps to eradicate these practices.
Tinsdills has signed up to the Charter along with others in the industry in order to take a firm stand against unethical marketing – demonstrating their commitment to tackling harmful practices and also challenging others in the sector to reform their approach.
Commenting on the decision to create the Charter, Russell Atkinson, Chief Executive of National Accident Helpline, said:
“As a leading firm in the personal injury sector, National Accident Helpline believed that it was time for the industry to take a proactive approach to stamp out bad practice and to provide greater protection for consumers.
We all recognise that marketing in a responsible, ethical way is best practice and this Charter will help to ensure that it’s the only viable way for those working in the personal injury sector to approach consumers.”
About the Ethical Marketing Charter
The Ethical Marketing Charter is an industry-led initiative that allows companies in the personal injury sector to take a public stand against unethical marketing practices and to demonstrate their own commitment to ethical and professional practices which are to the benefit of consumers.
You can find out more about the Charter at: www.ethicalmarketing.org.uk
Wider support for the Charter
The Charter has gained support from the Legal Ombudsman, Claims Management Regulator, APIL and a cross-party selection of MPs.
Kevin Rousell, Head of Claims Management Regulation, Ministry of Justice:
“The Claims Management Regulator has been working hard to ensure that CMCs behave in an ethical and responsible manner. Any steps by the industry itself that may help improve practices and raise standards are to be welcomed. Bad conduct plagues the reputation of the claims management sector and all CMCs should commit to stamping out bad practice.”